Young people from Barking and Dagenham kicked off the brand identity development for their new Youth Zone.

The session, led by Studio 3 Arts – a local performing arts charity, involved a range of activities to get the group thinking creatively about what they want their Youth Zone to represent in their local community.

From body mapping, to logo design the young people really embraced the session, sharing their ideas on what the foundation of Barking and Dagenham Youth Zone’s brand values and mission should be for years to come.

The session was the first of six workshops, which will see young people create a brand identity, including logo and brand values that will become synonymous with the new Youth Zone in time for opening in 2018.

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